Home > Sustainability, Uncategorized > Collaboration


It has been a great week.  After returning from graduation with clearer thinking around my proposal, my major insight this week is that this research will only be possible with global collaboration.


This starts in the USA and my using collaborative technology.  Dr Michael Dobe Snr, from Lamer University, Boston kindly accepted my request to get his advice on all thing technology for this project.   We worked together previously at UAEU on an ERP programme and his knowledge and enthusiasm for Web 2.0 is pellucid!


Such research into MBA Pedagogy will not be possible without the backing of the Strathclyde Business School, and I received some contacts from Ron Bradfield in the UAE, and subsequently a wonderful response from the Head of the Department of Management, in Scotland, supporting the creation of a Sustainability Elective.


During the week, after falsely considering that my research idea was unique, I found that there have been some already very successful introductions of Sustainability programmes into business schools around the world.  The one that stuck home the hardest was from the amazing research completed from my homeland at Massy University in New Zealand, and Dr Delyse Springett.  Although, now in retirement, I hope she will consider supporting this research…. watch this space.


Then a timely article from Dr Catherine Demangeot, one of my research advisors, on what constitutes as a contribution to knowledge…So, I’ll wrap this excellent week up by sharing a couple of paragraphs from my research proposal 0.4 direction.


Issue Relation

The foci of this research is summarized in Figure above.  Essentially it aligns itself towards where these converging influences and issues identified in this proposal overlap.


The call for business schools to deliver a better MBA graduate is related to the call from society as a whole for Business to embrace sustainability principles and ethics, that not only look at profit and their immediate stakeholders, but also look at longer term generational sustainability issues like equity, culture and the environment.  Under the guise of various innovative programmes around the world progress has been made in these areas, however, the dominant economic paradigm inhibits real momentum.


Action research and action learning approach to be adopted has been tried in innovative MBA classes around the world with positive results, however, little has be directly written about in the teaching of sustainability using the coaching model.  As indicated previously, perhaps this is due to the limitations on scale, or perhaps the threat to dominant higher education teaching paradigms e.g. lectures, but there has been research using dialectic methods with success (Springett, 2005).


Herein lies where I see the opportunity to tackle the limitations of scalability of the coaching pedagogy along with new Web 2.0 technologies such as immersive worlds and wikis, blogs etc.  I believe that this research will add significant value to the SBS MBA in the form of a newly designed elective course, it will test group coaching inside an immersive world and bring emphasis to Sustainability Practices with students using wiki’s and action research to bring about demonstrable change back in their organisations.


Springett, D., (2005), ‘Education for sustainability’ in the business studies curriculum: a call for a critical agenda. Business Strategy and the Environment, 14(3), 146-159. Available at: http://doi.wiley.com/10.1002/bse.447.


One final comment, during the MBA I had always been drawn to individual work and learning, but it is times like these I now see that when converging ideas, concepts and research comes together in a unique way – collaboration is key!


The full DRAFT (around 75% complete!) Proposal can be downloaded from the below link.  Your comments are most welcome.























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